ALEC Submissions: How The New Label Helps Brands Move Faster with RFID

For brands utilizing RFID tags, preparing for ALEC submission can feel overwhelming. Between documentation, sample preparation, and required media assets, the process often becomes a major hurdle before production can begin.

At The New Label, we believe preparation shouldn’t slow your business down. That’s why we help guide customers through the ALEC submission process — making it more efficient, organized, and stress-free.

What Is an ALEC Submission?

The Auburn RFID Lab’s ALEC program supports suppliers implementing RFID solutions by validating label performance and readiness. These approvals help ensure consistency and reliability across retail and supply chain environments.

Before moving into full production, suppliers typically need to:

• Prepare compliant label samples with retailer playbook guidelines

• Submit required photos and videos

• Complete documentation requirements

While necessary, these steps can be time-consuming without experienced support.

The New Label Difference: Preparation Made Simple

Instead of leaving customers to navigate the process alone, The New Label provides hands-on support from start to finish.

Our team helps manage the preparation process, including:

• On-site sample creation

• Professional video and photo documentation

• Tailored preparation aligned with ALEC requirements

• Submission guidance to help reduce delays

The result is a smoother experience and a significantly higher chance of approval on the first attempt.

We’re proud to maintain a 90% first-submission success rate, helping brands avoid costly rework and unnecessary timeline setbacks.

A Complimentary Service Designed to Support Your Success

Many companies treat preparation as an add-on. We see it as part of delivering real value.

Our ALEC submission support is a complimentary service designed to:

• Reduce complexity for your team

• Remove friction from technical processes

• Help ensure your RFID labels are production-ready faster

• Keep your project moving forward without unnecessary delays

From initial planning through submission, we take care of the details so you can stay focused on your business.

Real Expertise Behind Every Submission

Success is not just about documentation — it’s about experience.

Our team understands the operational and technical requirements behind RFID label production. Every submission is carefully prepared to support:

• Accurate documentation

• High-quality visual assets

• Performance-ready label samples

• Alignment with industry expectations

Let Us Handle the Process

ALEC preparation doesn’t have to be complicated. With The New Label managing the process, brands can move forward with confidence knowing every step is handled by experienced professionals.

Ready to simplify your next RFID project? Contact our team today to learn how we can support your ALEC submission from start to finish.